diff --git a/apps/webapp/app/v3/services/startDeploymentIndexing.server.ts b/apps/webapp/app/v3/services/startDeploymentIndexing.server.ts
index 9a0156dba..7d03147e7 100644
--- a/apps/webapp/app/v3/services/startDeploymentIndexing.server.ts
+++ b/apps/webapp/app/v3/services/startDeploymentIndexing.server.ts
@@ -15,9 +15,10 @@ export class StartDeploymentIndexing extends BaseService {
         friendlyId: deploymentId,
       },
       data: {
-        imageReference: registryProxy
-          ? registryProxy.rewriteImageReference(body.imageReference)
-          : body.imageReference,
+        imageReference:
+          registryProxy && body.selfHosted !== true
+            ? registryProxy.rewriteImageReference(body.imageReference)
+            : body.imageReference,
         status: "DEPLOYING",
       },
     });
diff --git a/packages/cli-v3/src/commands/deploy.ts b/packages/cli-v3/src/commands/deploy.ts
index 2c1d94654..5eaf7895c 100644
--- a/packages/cli-v3/src/commands/deploy.ts
+++ b/packages/cli-v3/src/commands/deploy.ts
@@ -387,6 +387,7 @@ async function _deployCommand(dir: string, options: DeployCommandOptions) {
     deploymentResponse.data.id,
     {
       imageReference,
+      selfHosted: options.selfHosted,
     }
   );
 
diff --git a/packages/core/src/v3/schemas/api.ts b/packages/core/src/v3/schemas/api.ts
index 30101309c..c5e5d2011 100644
--- a/packages/core/src/v3/schemas/api.ts
+++ b/packages/core/src/v3/schemas/api.ts
@@ -116,6 +116,7 @@ export type GetEnvironmentVariablesResponseBody = z.infer<
 
 export const StartDeploymentIndexingRequestBody = z.object({
   imageReference: z.string(),
+  selfHosted: z.boolean().optional(),
 });
 
 export type StartDeploymentIndexingRequestBody = z.infer<typeof StartDeploymentIndexingRequestBody>;