aweminds
866 lines
51 KiB
HTML
866 lines
51 KiB
HTML
<!doctype html>
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<html lang="zh-CN">
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<head>
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<meta charset="utf-8" />
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<title>Neo-Grid Bold — 幻灯片模板</title>
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<meta name="viewport" content="width=device-width, initial-scale=1" />
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<link rel="preconnect" href="https://fonts.googleapis.com" />
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<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />
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<link href="https://fonts.googleapis.com/css2?family=Space+Grotesk:wght@400;500;700&family=JetBrains+Mono:wght@400;500&display=swap" rel="stylesheet" />
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<script src="assets/deck-stage.js"></script>
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<style>
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:root {
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--bg: #ECECE8;
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--ink: #0A0A0A;
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--paper: #F5F4EF;
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--accent: #E6FF3D; /* signature neon yellow */
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--line: #0A0A0A;
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--muted: #8A8A85;
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}
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html, body { margin: 0; padding: 0; background: #1a1a1a; }
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body { font-family: "Space Grotesk", "Helvetica Neue", Helvetica, Arial, sans-serif; color: var(--ink); }
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deck-stage { background: #1a1a1a; }
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/* --- shared slide chrome ------------------------------------------ */
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section.slide {
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background: var(--bg);
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color: var(--ink);
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overflow: hidden;
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}
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.frame {
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position: absolute; inset: 40px;
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display: grid;
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grid-template-columns: repeat(12, 1fr);
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grid-template-rows: repeat(8, 1fr);
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gap: 12px;
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}
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.card {
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background: var(--paper);
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position: relative;
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overflow: hidden;
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}
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.card.ink { background: var(--ink); color: var(--paper); }
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.card.lemon { background: var(--accent); color: var(--ink); }
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.card.photo { background: #111; color: #fff; }
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/* slide number tag, bottom-left of every slide */
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.pagenum {
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position: absolute;
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left: 0; bottom: 0;
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background: var(--paper);
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color: var(--ink);
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font-family: "JetBrains Mono", ui-monospace, monospace;
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font-size: 24px;
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padding: 14px 22px;
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letter-spacing: 0.04em;
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}
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.pagenum.invert { background: var(--ink); color: var(--paper); }
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.pagenum.lemon { background: var(--accent); color: var(--ink); }
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.corner-mark {
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position: absolute;
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top: 22px; right: 22px;
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width: 36px; height: 36px;
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display: grid;
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grid-template-columns: 1fr 1fr;
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grid-template-rows: 1fr 1fr;
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gap: 4px;
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}
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.corner-mark span { background: currentColor; }
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.corner-mark span:nth-child(2) { background: transparent; }
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.copyright {
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position: absolute;
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left: 22px; bottom: 22px;
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font-family: "JetBrains Mono", ui-monospace, monospace;
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font-size: 16px;
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line-height: 1.4;
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color: var(--ink);
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opacity: 0.85;
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}
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.arrow {
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width: 64px; height: 64px;
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display: inline-flex; align-items: center; justify-content: center;
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}
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.arrow svg { width: 100%; height: 100%; }
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/* --- typography utilities ---------------------------------------- */
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h1, h2, h3, p { margin: 0; }
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.display {
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font-weight: 700;
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font-size: 132px;
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line-height: 0.92;
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letter-spacing: -0.02em;
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text-transform: uppercase;
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}
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.title {
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font-weight: 700;
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font-size: 88px;
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line-height: 0.95;
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letter-spacing: -0.015em;
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text-transform: uppercase;
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}
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.subtitle {
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font-weight: 700;
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font-size: 56px;
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line-height: 1;
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letter-spacing: -0.01em;
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text-transform: uppercase;
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}
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.body {
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font-size: 28px;
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line-height: 1.35;
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font-weight: 400;
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}
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.label {
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font-family: "JetBrains Mono", ui-monospace, monospace;
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font-size: 24px;
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letter-spacing: 0.08em;
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text-transform: uppercase;
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color: var(--ink);
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opacity: 0.7;
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}
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.stat-num {
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font-weight: 700;
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font-size: 156px;
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line-height: 0.9;
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letter-spacing: -0.03em;
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}
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.stat-num.sm { font-size: 96px; }
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/* --- slide 1: COVER ---------------------------------------------- */
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.s-cover .panel-photo-l { grid-column: 1 / span 3; grid-row: 1 / span 8; background: #0a0a0a; position: relative; overflow: hidden; }
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.s-cover .panel-photo-l .ph { position: absolute; inset: 0;
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background:
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radial-gradient(120% 80% at 30% 30%, #2a2a2a 0%, #0a0a0a 70%),
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repeating-linear-gradient(135deg, rgba(255,255,255,.04) 0 2px, transparent 2px 8px);
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}
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.s-cover .panel-photo-l::after {
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content: "PORTRAIT / B&W";
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position: absolute; left: 16px; bottom: 56px;
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font-family: "JetBrains Mono", monospace; font-size: 13px;
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color: rgba(255,255,255,.55); letter-spacing: .12em;
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}
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.s-cover .panel-mid { grid-column: 4 / span 5; grid-row: 1 / span 5; background: var(--accent); position: relative; }
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.s-cover .panel-titletile { grid-column: 4 / span 5; grid-row: 6 / span 3; background: var(--accent); position: relative; }
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.s-cover .panel-photo-r { grid-column: 9 / span 4; grid-row: 1 / span 5; background:#111; position: relative; overflow: hidden; }
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.s-cover .panel-photo-r .ph { position: absolute; inset: 0;
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background:
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radial-gradient(80% 60% at 60% 40%, #1f1f1f 0%, #0b0b0b 80%),
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repeating-linear-gradient(45deg, rgba(255,255,255,.05) 0 2px, transparent 2px 8px);
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}
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.s-cover .panel-photo-r::after {
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content: "PORTRAIT / B&W";
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position: absolute; left: 16px; bottom: 16px;
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font-family: "JetBrains Mono", monospace; font-size: 13px;
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color: rgba(255,255,255,.55); letter-spacing: .12em;
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}
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.s-cover .panel-cap { grid-column: 9 / span 4; grid-row: 6 / span 3; background: var(--paper); position: relative; }
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.s-cover .qr {
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position: absolute; top: 28px; left: 28px;
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width: 90px; height: 90px; background: var(--ink);
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display: grid; grid-template-columns: repeat(5, 1fr); grid-template-rows: repeat(5, 1fr); gap: 0;
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}
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.s-cover .qr i { background: var(--ink); }
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.s-cover .qr i.k { background: var(--accent); }
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.s-cover .title-block {
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position: absolute; left: 40px; right: 40px; bottom: 40px;
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}
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.s-cover .meta-l {
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position: absolute; left: 40px; bottom: 40px;
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font-family: "JetBrains Mono", monospace; font-size: 24px; line-height: 1.4;
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letter-spacing: .04em;
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}
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.s-cover .blockmark {
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position: absolute; right: 40px; bottom: 40px;
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width: 56px; height: 56px;
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display: grid; grid-template-columns: 1fr 1fr; grid-template-rows: 1fr 1fr; gap: 4px;
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}
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.s-cover .blockmark span:nth-child(1) { background: var(--ink); }
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.s-cover .blockmark span:nth-child(2) { background: transparent; }
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.s-cover .blockmark span:nth-child(3) { background: transparent; }
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.s-cover .blockmark span:nth-child(4) { background: var(--ink); }
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/* --- slide 2: CONTENTS ------------------------------------------- */
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/* Contents (TOC) — head takes the top 2 grid rows, then 6 cards in a
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3×2 grid where each card explicitly spans 3 grid rows. The 8-row
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frame is fully used: head (2) + cards row 1 (3) + cards row 2 (3) = 8. */
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.s-toc .frame { gap: 18px; }
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.s-toc .head { grid-column: 1 / span 12; grid-row: 1 / span 2; padding: 36px 44px; display: flex; align-items: center; justify-content: space-between; }
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.s-toc .head h1 { font-size: 92px; font-weight: 700; text-transform: uppercase; letter-spacing: -.015em; line-height: .95; }
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.s-toc .row { grid-column: span 4; grid-row: span 3; padding: 40px 44px; display: flex; flex-direction: column; justify-content: center; gap: 22px; min-height: 0; }
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.s-toc .row .num{ font-family: "JetBrains Mono", monospace; font-size: 22px; letter-spacing: .08em; }
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.s-toc .row h3 { font-size: 36px; font-weight: 700; text-transform: uppercase; letter-spacing: -.01em; line-height: 1.05; }
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.s-toc .row p { font-size: 20px; line-height: 1.5; opacity: .82; }
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.s-toc .row[data-om-validate-skip] { display: none; }
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/* --- slide 3: DIGITS IN NUMBERS ---------------------------------- */
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.s-stats .accent-l { grid-column: 1 / span 2; grid-row: 1 / span 8; background: var(--accent); position: relative; }
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.s-stats .accent-l .plus { position: absolute; top: 28px; left: 28px; font-weight: 700; font-size: 48px; }
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.s-stats .accent-l .lab { position: absolute; bottom: 24px; left: 28px; font-family: "JetBrains Mono", monospace; font-size: 24px; letter-spacing: .08em; text-transform: uppercase; }
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.s-stats .copy { grid-column: 3 / span 4; grid-row: 1 / span 8; padding: 36px 32px; background: var(--paper); position: relative; display: flex; flex-direction: column; }
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.s-stats .copy h2 { font-size: 76px; font-weight: 700; text-transform: uppercase; letter-spacing: -.015em; line-height: .95; }
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.s-stats .copy h2 mark{ background: var(--accent); color: var(--ink); padding: 0 6px; }
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.s-stats .copy p { font-size: 24px; line-height: 1.45; margin-top: 24px; max-width: 36ch; }
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.s-stats .stat-a { grid-column: 7 / span 3; grid-row: 1 / span 2; background: var(--paper); padding: 24px 28px; }
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.s-stats .stat-b { grid-column: 10 / span 3; grid-row: 1 / span 2; background: var(--paper); padding: 24px 28px; }
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.s-stats .stat-c { grid-column: 7 / span 3; grid-row: 3 / span 2; background: var(--paper); padding: 24px 28px; }
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.s-stats .stat-big { grid-column: 7 / span 6; grid-row: 5 / span 4; background: var(--accent); padding: 28px 36px; position: relative; display: flex; flex-direction: column; justify-content: space-between; }
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.s-stats .stat-big .v { font-size: 240px; font-weight: 700; line-height: .85; letter-spacing: -.04em; }
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.s-stats .stat-big .arrow-out { position: absolute; right: 28px; bottom: 28px; }
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/* --- slide 4: KEY FEATURES --------------------------------------- */
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.s-features .head { grid-column: 1 / span 12; grid-row: 1 / span 2; padding: 28px 32px; display: flex; align-items: center; justify-content: space-between; background: var(--paper); }
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.s-features .head h2 { font-size: 88px; font-weight: 700; text-transform: uppercase; letter-spacing: -.015em; }
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.s-features .feat { grid-column: span 4; grid-row: span 6; background: var(--paper); padding: 28px; display: flex; flex-direction: column; gap: 18px; position: relative; }
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.s-features .feat .pic { aspect-ratio: 16 / 10; background:#111; position: relative; overflow: hidden; }
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.s-features .feat .pic .ph { position: absolute; inset: 0;
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background:
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radial-gradient(80% 60% at 50% 50%, #1f1f1f 0%, #0a0a0a 80%),
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repeating-linear-gradient(45deg, rgba(255,255,255,.05) 0 2px, transparent 2px 8px);
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}
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.s-features .feat .pic .tag { position: absolute; left: 8px; top: 8px; background: var(--accent); color: var(--ink); font-family: "JetBrains Mono", monospace; font-size: 24px; padding: 4px 10px; letter-spacing: .08em; }
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.s-features .feat h3 { font-size: 30px; font-weight: 700; text-transform: uppercase; letter-spacing: -.005em; }
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.s-features .feat p { font-size: 24px; line-height: 1.4; }
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/* --- slide 5: MARKET PENETRATION (chart) ------------------------- */
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.s-chart .pane-l { grid-column: 1 / span 5; grid-row: 1 / span 8; background: var(--ink); color: var(--paper); padding: 36px 32px; position: relative; display: flex; flex-direction: column; justify-content: space-between; }
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.s-chart .pane-l h2 { font-size: 84px; font-weight: 700; text-transform: uppercase; letter-spacing: -.015em; line-height: .95; }
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.s-chart .pane-l h2 em { font-style: normal; color: var(--accent); }
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.s-chart .pane-l p { font-size: 22px; line-height: 1.45; max-width: 32ch; opacity: .9; }
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.s-chart .pane-l .yearlabel { font-family: "JetBrains Mono", monospace; font-size: 16px; letter-spacing: .08em; opacity: .7; }
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.s-chart .pane-r { grid-column: 6 / span 7; grid-row: 1 / span 8; background: var(--paper); padding: 36px 32px; position: relative; display: flex; flex-direction: column; }
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.s-chart .legend { display: flex; gap: 28px; margin-bottom: 18px; }
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.s-chart .legend .li { display: flex; align-items: center; gap: 8px; font-family: "JetBrains Mono", monospace; font-size: 14px; letter-spacing: .08em; text-transform: uppercase; }
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.s-chart .legend .li i { width: 18px; height: 12px; background: var(--ink); display: inline-block; }
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.s-chart .legend .li.b i { background: var(--accent); border: 1.5px solid var(--ink); }
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.s-chart .bars { flex: 1; display: grid; grid-template-columns: repeat(6, 1fr); gap: 18px; align-items: end; padding: 16px 0 28px 0; border-bottom: 2px solid var(--ink); }
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.s-chart .bar { display: flex; flex-direction: column; gap: 4px; align-items: stretch; height: 100%; justify-content: flex-end; }
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.s-chart .bar .a { background: var(--ink); }
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.s-chart .bar .b { background: var(--accent); border: 1.5px solid var(--ink); }
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.s-chart .xaxis{ display: grid; grid-template-columns: repeat(6, 1fr); gap: 18px; padding-top: 8px; }
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.s-chart .xaxis span { font-family: "JetBrains Mono", monospace; font-size: 14px; text-align: center; letter-spacing: .08em; }
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/* --- slide 6: SECTION DIVIDER ------------------------------------ */
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.s-section { background: var(--ink); color: var(--paper); }
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.s-section .frame { gap: 12px; }
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.s-section .pane-num { grid-column: 1 / span 4; grid-row: 1 / span 8; background: var(--accent); color: var(--ink); padding: 36px 32px; position: relative; display: flex; flex-direction: column; justify-content: space-between; }
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.s-section .pane-num .n { font-size: 320px; font-weight: 700; line-height: .85; letter-spacing: -.05em; }
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.s-section .pane-num .lab { font-family: "JetBrains Mono", monospace; font-size: 18px; letter-spacing: .12em; text-transform: uppercase; }
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.s-section .pane-title { grid-column: 5 / span 8; grid-row: 1 / span 8; background: var(--ink); color: var(--paper); padding: 36px 32px; position: relative; display: flex; flex-direction: column; justify-content: space-between; }
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.s-section .pane-title h2 { font-size: 132px; font-weight: 700; text-transform: uppercase; letter-spacing: -.02em; line-height: .9; }
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.s-section .pane-title h2 mark { background: var(--accent); color: var(--ink); padding: 0 8px; }
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.s-section .pane-title p { font-size: 24px; line-height: 1.45; max-width: 48ch; opacity: .85; }
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/* --- slide 7: QUOTE ---------------------------------------------- */
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.s-quote .photo { grid-column: 1 / span 5; grid-row: 1 / span 8; background:#111; position: relative; overflow: hidden; }
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.s-quote .photo .ph { position: absolute; inset: 0;
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background:
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radial-gradient(70% 80% at 50% 35%, #2a2a2a 0%, #0a0a0a 80%),
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repeating-linear-gradient(135deg, rgba(255,255,255,.04) 0 2px, transparent 2px 8px);
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}
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.s-quote .photo .tag { position: absolute; left: 16px; bottom: 16px; font-family: "JetBrains Mono", monospace; font-size: 13px; color: rgba(255,255,255,.55); letter-spacing: .12em; }
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/* Quote — more breathing room around the headline, smaller decorative
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mark so the actual quote leads, looser line-height for legibility. */
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.s-quote .copy { grid-column: 6 / span 7; grid-row: 1 / span 5; background: var(--paper); padding: 48px 52px; display: flex; flex-direction: column; justify-content: center; gap: 28px; }
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.s-quote .copy .qmark { font-size: 96px; line-height: .8; font-weight: 700; color: var(--accent); -webkit-text-stroke: 2px var(--ink); }
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.s-quote .copy blockquote { font-size: 38px; font-weight: 500; line-height: 1.28; letter-spacing: -.01em; margin: 0; }
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.s-quote .attr { grid-column: 6 / span 4; grid-row: 6 / span 3; background: var(--accent); padding: 36px 40px; display: flex; flex-direction: column; justify-content: space-between; gap: 8px; }
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.s-quote .attr .who { font-size: 30px; font-weight: 700; text-transform: uppercase; letter-spacing: -.005em; }
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.s-quote .attr .role { font-family: "JetBrains Mono", monospace; font-size: 14px; letter-spacing: .08em; text-transform: uppercase; }
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.s-quote .mark { grid-column: 10 / span 3; grid-row: 6 / span 3; background: var(--ink); color: var(--paper); padding: 28px 32px; display: flex; align-items: center; justify-content: center; }
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.s-quote .mark .blockmark { width: 96px; height: 96px; display: grid; grid-template-columns: 1fr 1fr; grid-template-rows: 1fr 1fr; gap: 6px; }
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.s-quote .mark .blockmark span { background: var(--accent); }
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.s-quote .mark .blockmark span:nth-child(2) { background: transparent; }
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.s-quote .mark .blockmark span:nth-child(3) { background: transparent; }
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/* --- slide 8: NEXT STEPS ----------------------------------------- */
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.s-cta .head { grid-column: 1 / span 8; grid-row: 1 / span 3; background: var(--accent); padding: 36px 32px; display: flex; flex-direction: column; justify-content: space-between; }
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.s-cta .head h2 { font-size: 124px; font-weight: 700; text-transform: uppercase; letter-spacing: -.02em; line-height: .9; }
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.s-cta .head .lab { font-family: "JetBrains Mono", monospace; font-size: 16px; letter-spacing: .08em; text-transform: uppercase; }
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.s-cta .qr { grid-column: 9 / span 4; grid-row: 1 / span 3; background: var(--ink); display: flex; align-items: center; justify-content: center; }
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.s-cta .qr svg { width: 60%; height: auto; }
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.s-cta .step { padding: 28px 32px; display: flex; flex-direction: column; justify-content: space-between; gap: 12px; background: var(--paper); }
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.s-cta .step.a { grid-column: 1 / span 4; grid-row: 4 / span 5; }
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.s-cta .step.b { grid-column: 5 / span 4; grid-row: 4 / span 5; }
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.s-cta .step.c { grid-column: 9 / span 4; grid-row: 4 / span 5; background: var(--ink); color: var(--paper); }
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.s-cta .step .num { font-family: "JetBrains Mono", monospace; font-size: 16px; letter-spacing: .08em; }
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.s-cta .step h3 { font-size: 44px; font-weight: 700; text-transform: uppercase; letter-spacing: -.01em; line-height: 1; }
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.s-cta .step p { font-size: 20px; line-height: 1.45; }
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.s-cta .step.c .arrow svg path { stroke: var(--accent); }
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/* --- CONSULT (text-dense) ----------------------------------------- */
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/* Findings · Detail (action-title + 3 cols) — content vertically
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distributed across each column so the colored boxes feel populated.
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Typography lifted a notch + an extra line per column for density. */
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.s-consult .frame { gap: 16px; }
|
||
.s-consult .head { grid-column: 1 / span 12; grid-row: 1 / span 1; padding: 30px 36px; background: var(--ink); color: var(--paper); display: flex; align-items: center; gap: 32px; }
|
||
.s-consult .head .tag { font-family: "JetBrains Mono", monospace; font-size: 16px; letter-spacing: .12em; text-transform: uppercase; opacity: .7; flex-shrink: 0; border-right: 1px solid rgba(245,244,239,.25); padding-right: 32px; }
|
||
.s-consult .head h2 { font-weight: 700; font-size: 28px; line-height: 1.25; text-transform: uppercase; letter-spacing: -.005em; }
|
||
.s-consult .head h2 mark { background: var(--accent); color: var(--ink); padding: 0 6px; }
|
||
.s-consult .col { grid-row: 2 / span 7; padding: 40px 40px; background: var(--paper); display: flex; flex-direction: column; gap: 24px; }
|
||
.s-consult .col.a { grid-column: 1 / span 4; }
|
||
.s-consult .col.b { grid-column: 5 / span 4; background: var(--accent); }
|
||
.s-consult .col.c { grid-column: 9 / span 4; }
|
||
.s-consult .col h3 { font-size: 24px; font-weight: 700; text-transform: uppercase; letter-spacing: .04em; border-bottom: 2px solid var(--ink); padding-bottom: 14px; margin-bottom: 0; flex-shrink: 0; }
|
||
/* col-body: a flex-grow wrapper around the variable middle content.
|
||
justify-content: space-between distributes whatever is inside across
|
||
the full available height so paragraphs / lists / meta numbers
|
||
spread out instead of bunching at the top. */
|
||
.s-consult .col-body { flex: 1; min-height: 0; display: flex; flex-direction: column; justify-content: space-between; gap: 24px; }
|
||
.s-consult .col .meta { font-size: 32px; font-weight: 700; line-height: 1.1; letter-spacing: -.005em; }
|
||
.s-consult .col p { font-size: 21px; line-height: 1.55; }
|
||
.s-consult .col ul { margin: 0; padding-left: 22px; font-size: 21px; line-height: 1.55; display: flex; flex-direction: column; gap: 14px; }
|
||
.s-consult .col ul li strong { font-weight: 700; text-transform: uppercase; letter-spacing: .02em; }
|
||
.s-consult .col .src { font-family: "JetBrains Mono", monospace; font-size: 14px; letter-spacing: .08em; text-transform: uppercase; opacity: .65; padding-top: 16px; border-top: 1px dashed rgba(10,10,10,.25); flex-shrink: 0; }
|
||
|
||
/* --- CHART -------------------------------------------------------- */
|
||
.s-chart2 .pane-l { grid-column: 1 / span 5; grid-row: 1 / span 8; background: var(--accent); padding: 32px 28px; display: flex; flex-direction: column; justify-content: space-between; }
|
||
.s-chart2 .pane-l .label { font-family: "JetBrains Mono", monospace; font-size: 14px; letter-spacing: .12em; text-transform: uppercase; }
|
||
.s-chart2 .pane-l h2 { font-weight: 700; font-size: 76px; line-height: .95; text-transform: uppercase; letter-spacing: -.015em; }
|
||
.s-chart2 .pane-l p { font-size: 20px; line-height: 1.45; max-width: 32ch; }
|
||
.s-chart2 .pane-l .legend { display: flex; flex-direction: column; gap: 10px; }
|
||
.s-chart2 .pane-l .legend .li { display: flex; align-items: center; gap: 12px; font-family: "JetBrains Mono", monospace; font-size: 14px; letter-spacing: .08em; text-transform: uppercase; }
|
||
.s-chart2 .pane-l .legend .li i { width: 24px; height: 4px; background: var(--ink); }
|
||
.s-chart2 .pane-r { grid-column: 6 / span 7; grid-row: 1 / span 8; background: var(--paper); padding: 32px 28px 28px 80px; position: relative; display: flex; flex-direction: column; overflow: hidden; }
|
||
.s-chart2 .pane-r .yhead { font-family: "JetBrains Mono", monospace; font-size: 14px; letter-spacing: .12em; text-transform: uppercase; opacity: .7; margin-bottom: 8px; }
|
||
.s-chart2 .plot { flex: 1; min-height: 0; position: relative; border-left: 2px solid var(--ink); border-bottom: 2px solid var(--ink); }
|
||
.s-chart2 .plot .gline { position: absolute; left: 0; right: 0; border-top: 1px dashed rgba(10,10,10,.18); }
|
||
.s-chart2 .plot .yticks { position: absolute; left: -56px; top: 0; bottom: 0; display: flex; flex-direction: column; justify-content: space-between; font-family: "JetBrains Mono", monospace; font-size: 14px; }
|
||
.s-chart2 .plot svg { position: absolute; inset: 0; width: 100%; height: 100%; display: block; overflow: visible; }
|
||
.s-chart2 .pane-r .xticks { display: flex; justify-content: space-between; padding-top: 10px; font-family: "JetBrains Mono", monospace; font-size: 14px; letter-spacing: .08em; }
|
||
|
||
/* --- PROCESS DIAGRAM --------------------------------------------- */
|
||
/* Process — head h2 dropped from 76 to 56 so the headline sits beside the
|
||
supporting line cleanly. Each node centers its content vertically and
|
||
uses larger typography so the column feels populated edge-to-edge. */
|
||
.s-process2 .head { grid-column: 1 / span 12; grid-row: 1 / span 2; padding: 36px 40px; display: flex; align-items: flex-start; justify-content: space-between; gap: 48px; background: var(--paper); }
|
||
.s-process2 .head h2 { font-weight: 700; font-size: 56px; line-height: 1; text-transform: uppercase; letter-spacing: -.015em; }
|
||
.s-process2 .head .sub { font-family: "JetBrains Mono", monospace; font-size: 15px; letter-spacing: .08em; text-transform: uppercase; max-width: 46ch; line-height: 1.55; opacity: .75; flex-shrink: 0; }
|
||
.s-process2 .node { padding: 32px 26px; background: var(--paper); display: flex; flex-direction: column; justify-content: center; gap: 18px; position: relative; }
|
||
.s-process2 .node.n1 { grid-column: 1 / span 2; grid-row: 3 / span 5; }
|
||
.s-process2 .node.n2 { grid-column: 3 / span 2; grid-row: 3 / span 5; background: var(--accent); }
|
||
.s-process2 .node.n3 { grid-column: 5 / span 2; grid-row: 3 / span 5; }
|
||
.s-process2 .node.n4 { grid-column: 7 / span 2; grid-row: 3 / span 5; background: var(--accent); }
|
||
.s-process2 .node.n5 { grid-column: 9 / span 2; grid-row: 3 / span 5; }
|
||
.s-process2 .node.out{ grid-column: 11 / span 2; grid-row: 3 / span 5; background: var(--ink); color: var(--paper); }
|
||
.s-process2 .node .n { font-family: "JetBrains Mono", monospace; font-size: 15px; letter-spacing: .12em; }
|
||
.s-process2 .node h3 { font-weight: 700; font-size: 30px; line-height: 1.05; text-transform: uppercase; letter-spacing: -.005em; }
|
||
.s-process2 .node p { font-size: 17px; line-height: 1.55; }
|
||
.s-process2 .node .arr { position: absolute; right: -10px; top: 50%; transform: translateY(-50%); width: 24px; height: 24px; z-index: 2; color: var(--ink); pointer-events: none; }
|
||
.s-process2 .node.out .arr { display: none; }
|
||
.s-process2 .timeline { grid-column: 1 / span 12; grid-row: 8 / span 1; background: var(--paper); padding: 16px 28px; display: grid; grid-template-columns: repeat(6, 1fr); align-items: center; font-family: "JetBrains Mono", monospace; font-size: 14px; letter-spacing: .1em; text-transform: uppercase; }
|
||
.s-process2 .timeline span { border-right: 1px dashed rgba(10,10,10,.25); padding-right: 12px; }
|
||
.s-process2 .timeline span:last-child { border-right: 0; }
|
||
|
||
/* --- COMPARISON MATRIX ------------------------------------------ */
|
||
.s-matrix2 .head { grid-column: 1 / span 12; grid-row: 1 / span 2; padding: 26px 32px; background: var(--paper); display: flex; align-items: flex-start; justify-content: space-between; gap: 40px; }
|
||
.s-matrix2 .footrow { grid-column: 1 / span 12; grid-row: 8 / span 1; }
|
||
.s-matrix2 .head h2 { font-weight: 700; font-size: 76px; line-height: .95; text-transform: uppercase; letter-spacing: -.015em; }
|
||
.s-matrix2 .head .sub { font-family: "JetBrains Mono", monospace; font-size: 16px; letter-spacing: .08em; text-transform: uppercase; max-width: 46ch; line-height: 1.5; opacity: .75; flex-shrink: 0; }
|
||
.s-matrix2 .table { grid-column: 1 / span 12; grid-row: 3 / span 5; background: var(--paper); display: grid; grid-template-columns: 1.5fr 1fr 1fr 1fr; grid-auto-rows: 1fr; }
|
||
.s-matrix2 .table .cell { padding: 18px 22px; border-bottom: 1.5px solid var(--ink); border-right: 1.5px solid var(--ink); display: flex; align-items: center; font-size: 24px; line-height: 1.35; }
|
||
.s-matrix2 .table .cell:nth-child(4n) { border-right: 0; }
|
||
.s-matrix2 .table .last { border-bottom: 0; }
|
||
.s-matrix2 .table .head-row { background: var(--ink); color: var(--paper); font-family: "JetBrains Mono", monospace; font-size: 14px; letter-spacing: .12em; text-transform: uppercase; }
|
||
.s-matrix2 .table .row-label { font-weight: 700; font-size: 22px; text-transform: uppercase; letter-spacing: -.005em; }
|
||
.s-matrix2 .pill { display: inline-block; padding: 6px 14px; font-family: "JetBrains Mono", monospace; font-size: 16px; letter-spacing: .08em; text-transform: uppercase; font-weight: 500; line-height: 1.3; }
|
||
.s-matrix2 .pill.yes { background: var(--accent); color: var(--ink); }
|
||
.s-matrix2 .pill.part { background: var(--paper); color: var(--ink); border: 1.5px solid var(--ink); }
|
||
.s-matrix2 .pill.no { background: var(--ink); color: var(--paper); }
|
||
.s-matrix2 .pill.note { background: transparent; color: var(--ink); opacity: .7; padding-left: 0; }
|
||
|
||
/* Process slide compactness fixes */
|
||
.s-process2 .node h3 { font-weight: 700; font-size: 26px; line-height: 1; text-transform: uppercase; letter-spacing: -.005em; }
|
||
.s-process2 .node p { font-size: 17px; line-height: 1.4; }
|
||
.s-process2 .timeline span { font-size: 14px; }
|
||
/* end fix */
|
||
/* Consult body sizing */
|
||
.s-consult .col p { font-size: 18px; line-height: 1.45; }
|
||
.s-consult .col ul li { font-size: 18px; line-height: 1.5; margin-bottom: 6px; }
|
||
.s-system { background: var(--paper); }
|
||
.s-system .frame { gap: 16px; }
|
||
.s-system .head { grid-column: 1 / span 12; grid-row: 1 / span 1; padding: 12px 16px; display: flex; align-items: center; justify-content: space-between; background: transparent; }
|
||
.s-system .head h2 { font-size: 56px; font-weight: 700; text-transform: uppercase; letter-spacing: -.015em; }
|
||
.s-system .head .meta { font-family: "JetBrains Mono", monospace; font-size: 14px; letter-spacing: .08em; }
|
||
.s-system .panel { background: #fff; border: 1.5px solid var(--ink); padding: 22px 24px; display: flex; flex-direction: column; gap: 12px; }
|
||
.s-system .panel h4 { font-family: "JetBrains Mono", monospace; font-size: 14px; letter-spacing: .12em; text-transform: uppercase; opacity: .65; margin-bottom: 4px; }
|
||
.s-system .panel p, .s-system .panel li { font-size: 16px; line-height: 1.5; }
|
||
.s-system .panel ul { margin: 0; padding-left: 18px; }
|
||
.s-system .pal { display: grid; grid-template-columns: repeat(4, 1fr); gap: 10px; }
|
||
.s-system .pal .sw { aspect-ratio: 1.4 / 1; border: 1.5px solid var(--ink); display: flex; flex-direction: column; justify-content: flex-end; padding: 8px; font-family: "JetBrains Mono", monospace; font-size: 11px; }
|
||
.s-system .pal .sw.b1 { background: var(--bg); }
|
||
.s-system .pal .sw.b2 { background: var(--paper); }
|
||
.s-system .pal .sw.b3 { background: var(--ink); color: var(--paper); }
|
||
.s-system .pal .sw.b4 { background: var(--accent); }
|
||
.s-system .type-row { display: flex; align-items: baseline; gap: 16px; padding: 6px 0; border-bottom: 1px dashed rgba(0,0,0,.15); }
|
||
.s-system .type-row:last-child { border-bottom: 0; }
|
||
.s-system .type-row .sample { font-weight: 700; text-transform: uppercase; letter-spacing: -.01em; }
|
||
.s-system .type-row .lbl { font-family: "JetBrains Mono", monospace; font-size: 12px; opacity: .65; margin-left: auto; }
|
||
|
||
.s-system .p-pal { grid-column: 1 / span 4; grid-row: 2 / span 4; }
|
||
.s-system .p-type { grid-column: 5 / span 5; grid-row: 2 / span 4; }
|
||
.s-system .p-grid { grid-column: 10 / span 3; grid-row: 2 / span 4; }
|
||
.s-system .p-rules { grid-column: 1 / span 7; grid-row: 6 / span 3; }
|
||
.s-system .p-dont { grid-column: 8 / span 5; grid-row: 6 / span 3; }
|
||
.s-system .gridviz { aspect-ratio: 1 / 1; border: 1.5px solid var(--ink); display: grid; grid-template-columns: repeat(12, 1fr); }
|
||
.s-system .gridviz span { border-right: 1px dashed rgba(0,0,0,.18); }
|
||
.s-system .gridviz span:last-child { border-right: 0; }
|
||
</style>
|
||
</head>
|
||
<body>
|
||
|
||
<deck-stage width="1920" height="1080">
|
||
|
||
<!-- ============== 1. 封面 ================================== -->
|
||
<section class="slide s-cover" data-label="01 Cover" data-om-validate="false">
|
||
<div class="frame">
|
||
<div class="panel-photo-l">
|
||
<div class="ph"></div>
|
||
</div>
|
||
<div class="panel-mid">
|
||
<div class="qr" aria-hidden="true">
|
||
<i></i><i class="k"></i><i></i><i class="k"></i><i></i>
|
||
<i class="k"></i><i></i><i class="k"></i><i></i><i class="k"></i>
|
||
<i></i><i class="k"></i><i></i><i class="k"></i><i></i>
|
||
<i class="k"></i><i></i><i class="k"></i><i></i><i class="k"></i>
|
||
<i></i><i class="k"></i><i></i><i class="k"></i><i></i>
|
||
</div>
|
||
</div>
|
||
<div class="panel-titletile">
|
||
<div class="title-block">
|
||
<h1 class="title">数据驱动<br />金融的<br />未来</h1>
|
||
</div>
|
||
<div class="blockmark" aria-hidden="true"><span></span><span></span><span></span><span></span></div>
|
||
</div>
|
||
<div class="panel-photo-r">
|
||
<div class="ph"></div>
|
||
</div>
|
||
<div class="panel-cap">
|
||
<div class="meta-l">
|
||
©2025 DIGITS<br />版权所有。
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div class="pagenum">01 / 12</div>
|
||
</section>
|
||
|
||
<!-- ============== 2. 目录 =============================== -->
|
||
<section class="slide s-toc" data-label="02 Contents" data-om-validate="false">
|
||
<div class="frame">
|
||
<div class="head card">
|
||
<h1>目录</h1>
|
||
<div class="corner-mark" aria-hidden="true"><span></span><span></span><span></span><span></span></div>
|
||
</div>
|
||
<div class="row card">
|
||
<div class="num">01 / 引言</div>
|
||
<div>
|
||
<h3>数字中的数字</h3>
|
||
<p>我们当前所处的位置以及平台今天所处理的内容。</p>
|
||
</div>
|
||
</div>
|
||
<div class="row card lemon">
|
||
<div class="num">02 / 产品</div>
|
||
<div>
|
||
<h3>核心功能</h3>
|
||
<p>支撑大规模决策的三大基本能力。</p>
|
||
</div>
|
||
</div>
|
||
<div class="row card">
|
||
<div class="num">03 / 市场</div>
|
||
<div>
|
||
<h3>渗透与增长</h3>
|
||
<p>我们在哪些地方取得进展，以及下一步的去向。</p>
|
||
</div>
|
||
</div>
|
||
<div class="row card">
|
||
<div class="num">04 / 愿景</div>
|
||
<div>
|
||
<h3>接下来会发生什么</h3>
|
||
<p>未来四个季度的路线图。</p>
|
||
</div>
|
||
</div>
|
||
<div class="row card ink">
|
||
<div class="num" style="opacity:.75">05 / 声音</div>
|
||
<div>
|
||
<h3>来自合作伙伴的反馈</h3>
|
||
<p style="opacity:.85">团队选择该平台的原因。</p>
|
||
</div>
|
||
</div>
|
||
<div class="row card lemon">
|
||
<div class="num">06 / 行动</div>
|
||
<div>
|
||
<h3>下一步</h3>
|
||
<p>今天需要带走的三件事。</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div class="pagenum">02 / 12</div>
|
||
</section>
|
||
|
||
<!-- ============== 3. 数字中的数字 ====================== -->
|
||
<section class="slide s-stats" data-label="03 Digits in Numbers" data-om-validate="false">
|
||
<div class="frame">
|
||
<div class="accent-l">
|
||
<div class="plus">+98.7%</div>
|
||
<div class="lab">市场渗透率</div>
|
||
<div class="corner-mark" style="top:auto; bottom:22px; right:22px; color:var(--ink)" aria-hidden="true"><span></span><span></span><span></span><span></span></div>
|
||
</div>
|
||
<div class="copy">
|
||
<h2>数字<br />中的<mark>数据</mark></h2>
|
||
<p>用数据驱动的金融洞察赋能企业。平台拥有超过 1000 万用户，分析了 7500 万个数据点，正在重塑跨市场的实时金融决策。</p>
|
||
<div style="margin-top:auto" class="label">概览 · 2026 年第一季度</div>
|
||
</div>
|
||
<div class="stat-a">
|
||
<div class="stat-num sm">1280 万</div>
|
||
<div class="label" style="margin-top:8px">已处理交易数</div>
|
||
</div>
|
||
<div class="stat-b">
|
||
<div class="stat-num sm">4100 万</div>
|
||
<div class="label" style="margin-top:8px">受影响的总收入（美元）</div>
|
||
</div>
|
||
<div class="stat-c">
|
||
<div class="stat-num sm">1540 万</div>
|
||
<div class="label" style="margin-top:8px">活跃用户数</div>
|
||
</div>
|
||
<div class="stat-big">
|
||
<div class="label">已分析的数据点</div>
|
||
<div class="v">8560 万</div>
|
||
<div class="arrow-out arrow" aria-hidden="true">
|
||
<svg viewBox="0 0 64 64" fill="none" stroke="currentColor" stroke-width="4"><path d="M8 32 H56 M40 16 L56 32 L40 48"/></svg>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div class="pagenum lemon">03 / 12</div>
|
||
</section>
|
||
|
||
<!-- ============== 4. 核心功能 =========================== -->
|
||
<section class="slide s-features" data-label="04 Key Features" data-om-validate="false">
|
||
<div class="frame">
|
||
<div class="head">
|
||
<h2>核心功能</h2>
|
||
<div class="label">三大基本能力</div>
|
||
</div>
|
||
<div class="feat">
|
||
<div class="pic"><div class="ph"></div><div class="tag">01</div></div>
|
||
<h3>无缝交易</h3>
|
||
<p>轻松安全的数字支付，实时处理，确保每位用户在每条渠道上都获得流畅体验。</p>
|
||
</div>
|
||
<div class="feat">
|
||
<div class="pic"><div class="ph"></div><div class="tag">02</div></div>
|
||
<h3>数据洞察</h3>
|
||
<p>利用高级分析来发现模式、揭示异常，为业务解锁新的机会。</p>
|
||
</div>
|
||
<div class="feat">
|
||
<div class="pic"><div class="ph"></div><div class="tag">03</div></div>
|
||
<h3>风险建模</h3>
|
||
<p>基于数十亿事件训练的预测模型可在毫秒内评估风险，让团队在风险积累之前采取行动。</p>
|
||
</div>
|
||
</div>
|
||
<div class="pagenum">04 / 12</div>
|
||
</section>
|
||
|
||
<!-- ============== 5. 市场渗透 ===================== -->
|
||
<section class="slide s-chart" data-label="05 Market Penetration" data-om-validate="false">
|
||
<div class="frame">
|
||
<div class="pane-l">
|
||
<div>
|
||
<div class="label" style="opacity:.7; color:var(--paper); margin-bottom:24px">第 03 节 / 市场</div>
|
||
<h2>市场<br />渗透率<br /><em>翻倍。</em></h2>
|
||
</div>
|
||
<p>覆盖范围同比扩展至六大主要区域。该平台如今触及核心市场中约三分之一的小型企业账户。</p>
|
||
<div class="yearlabel">FY24 对比 FY25 · 指数化（FY23 = 100）</div>
|
||
</div>
|
||
<div class="pane-r">
|
||
<div class="legend">
|
||
<div class="li"><i></i> FY24</div>
|
||
<div class="li b"><i></i> FY25</div>
|
||
</div>
|
||
<div class="bars">
|
||
<div class="bar"><div class="a" style="height:42%"></div><div class="b" style="height:78%"></div></div>
|
||
<div class="bar"><div class="a" style="height:55%"></div><div class="b" style="height:88%"></div></div>
|
||
<div class="bar"><div class="a" style="height:36%"></div><div class="b" style="height:62%"></div></div>
|
||
<div class="bar"><div class="a" style="height:64%"></div><div class="b" style="height:94%"></div></div>
|
||
<div class="bar"><div class="a" style="height:48%"></div><div class="b" style="height:72%"></div></div>
|
||
<div class="bar"><div class="a" style="height:30%"></div><div class="b" style="height:54%"></div></div>
|
||
</div>
|
||
<div class="xaxis">
|
||
<span>NA</span><span>EU</span><span>LATAM</span><span>APAC</span><span>MENA</span><span>SSA</span>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div class="pagenum invert">05 / 12</div>
|
||
</section>
|
||
|
||
<!-- ============== 6. 章节分隔页 ======================== -->
|
||
<section class="slide s-section" data-label="06 Section · Vision" data-om-validate="false">
|
||
<div class="frame">
|
||
<div class="pane-num">
|
||
<div class="lab">第 02 节 · 愿景</div>
|
||
<div class="n">02</div>
|
||
<div class="corner-mark" style="top:auto; bottom:22px; right:22px;" aria-hidden="true"><span></span><span></span><span></span><span></span></div>
|
||
</div>
|
||
<div class="pane-title">
|
||
<div class="label" style="color:var(--paper); opacity:.7">接下来会发生什么</div>
|
||
<h2>打造<br />现代金融<br /><mark>引擎。</mark></h2>
|
||
<p>我们相信，金融的下一个十年将由那些能够实时建模世界并无需人工干预即可采取行动的平台所主宰。</p>
|
||
</div>
|
||
</div>
|
||
<div class="pagenum lemon">06 / 12</div>
|
||
</section>
|
||
|
||
<!-- ============== 7. 客户声音 / 引语 =================== -->
|
||
<section class="slide s-quote" data-label="07 Client Voice" data-om-validate="false">
|
||
<div class="frame">
|
||
<div class="photo">
|
||
<div class="ph"></div>
|
||
<div class="tag">肖像 / 黑白</div>
|
||
</div>
|
||
<div class="copy">
|
||
<div class="qmark">"</div>
|
||
<blockquote>该平台取代了四个遗留系统和一个季度委员会。过去需要一个月才能做出的决策，现在几分钟内就能完成。</blockquote>
|
||
</div>
|
||
<div class="attr">
|
||
<div class="role">首席财务官 · 中型零售商</div>
|
||
<div class="who">Marta Aguilar</div>
|
||
</div>
|
||
<div class="mark">
|
||
<div class="blockmark" aria-hidden="true"><span></span><span></span><span></span><span></span></div>
|
||
</div>
|
||
</div>
|
||
<div class="pagenum">07 / 12</div>
|
||
</section>
|
||
|
||
<!-- ============== 8. 下一步 / 行动号召 ======================= -->
|
||
<section class="slide s-cta" data-label="08 Next Steps" data-om-validate="false">
|
||
<div class="frame">
|
||
<div class="head">
|
||
<div class="lab">带走三件事</div>
|
||
<h2>下一步</h2>
|
||
</div>
|
||
<div class="qr">
|
||
<svg viewBox="0 0 9 9" shape-rendering="crispEdges" aria-hidden="true">
|
||
<rect width="9" height="9" fill="#0a0a0a"/>
|
||
<g fill="#E6FF3D">
|
||
<rect x="1" y="1" width="1" height="1"/><rect x="3" y="1" width="1" height="1"/><rect x="5" y="1" width="1" height="1"/><rect x="7" y="1" width="1" height="1"/>
|
||
<rect x="2" y="2" width="1" height="1"/><rect x="4" y="2" width="1" height="1"/><rect x="6" y="2" width="1" height="1"/>
|
||
<rect x="1" y="3" width="1" height="1"/><rect x="3" y="3" width="1" height="1"/><rect x="5" y="3" width="1" height="1"/><rect x="7" y="3" width="1" height="1"/>
|
||
<rect x="2" y="4" width="1" height="1"/><rect x="6" y="4" width="1" height="1"/>
|
||
<rect x="1" y="5" width="1" height="1"/><rect x="3" y="5" width="1" height="1"/><rect x="5" y="5" width="1" height="1"/><rect x="7" y="5" width="1" height="1"/>
|
||
<rect x="2" y="6" width="1" height="1"/><rect x="4" y="6" width="1" height="1"/><rect x="6" y="6" width="1" height="1"/>
|
||
<rect x="1" y="7" width="1" height="1"/><rect x="3" y="7" width="1" height="1"/><rect x="5" y="7" width="1" height="1"/><rect x="7" y="7" width="1" height="1"/>
|
||
</g>
|
||
</svg>
|
||
</div>
|
||
<div class="step a">
|
||
<div class="num">01 · 今天</div>
|
||
<h3>试点一个工作流</h3>
|
||
<p>选择一个团队每周做一次的决策。通过平台运行并与当前流程进行对比基准测试。</p>
|
||
<div class="label">约 2 周</div>
|
||
</div>
|
||
<div class="step b">
|
||
<div class="num">02 · 下个月</div>
|
||
<h3>扩大突破口</h3>
|
||
<p>将试点扩展到两个相邻的工作流。使用集成团队将在周五分享的剧本。</p>
|
||
<div class="label">约 6 周</div>
|
||
</div>
|
||
<div class="step c">
|
||
<div class="num" style="opacity:.7">03 · 本季度</div>
|
||
<h3>使其成为默认</h3>
|
||
<p style="opacity:.85">淘汰该领域的遗留技术栈。将释放出的预算投入到下一个项目中。</p>
|
||
<div class="arrow" aria-hidden="true">
|
||
<svg viewBox="0 0 64 64" fill="none" stroke="#E6FF3D" stroke-width="4"><path d="M8 32 H56 M40 16 L56 32 L40 48"/></svg>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div class="pagenum">08 / 12</div>
|
||
</section>
|
||
|
||
<!-- ============== 9. 咨询（密集文本型行动标题） ====== -->
|
||
<section class="slide s-consult" data-label="09 Findings · Detail" data-om-validate="false">
|
||
<div class="frame">
|
||
<div class="head">
|
||
<div class="tag">行动标题 · 09</div>
|
||
<h2>信任鸿沟是在最初 72 小时内形成的，而不是最初 7 天——而其成本在整个生命周期中不断累积。</h2>
|
||
</div>
|
||
<div class="col a">
|
||
<h3>我们的发现</h3>
|
||
<div class="col-body">
|
||
<p><strong>三个行为信号</strong>在最初 72 小时内比我们追踪的任何功能使用指标更能预测 18 个月的留存率。</p>
|
||
<ul>
|
||
<li><strong>第二封邮件被打开</strong>——打开第二封生命周期邮件可使 90 天留存率提升 19 个百分点。</li>
|
||
<li><strong>个性化问候</strong>——收到手写欢迎邮件的账户留存率是同期群的 2.4 倍。</li>
|
||
<li><strong>收到回复</strong>——24 小时内的一次人工回复是测量到的最大单一杠杆。</li>
|
||
<li><strong>移动优先会话</strong>——当天通过移动端登录使第二周回访的几率翻倍。</li>
|
||
</ul>
|
||
</div>
|
||
<div class="src">N = 14,200 · 2026 年第一季度</div>
|
||
</div>
|
||
<div class="col b">
|
||
<h3>为何重要</h3>
|
||
<div class="col-body">
|
||
<div class="meta">当前同期群预计保留年化经常性收入为 410 万美元。</div>
|
||
<p>最初三天是客户既在关注又愿意回复的唯一窗口。这里的一次互动大致相当于第三周四次互动的作用。</p>
|
||
<p>搞砸这件事的成本不是退款——而是那些再也不查看收件箱、再也不打开邮件、再也看不到产品的账户带来的长期、无声的流失。</p>
|
||
<p>在三个独立的同期群上得到了复现。在我们测试的每个细分市场中，信号都是一致的。</p>
|
||
</div>
|
||
<div class="src">基于 FY24 同期群行为建模</div>
|
||
</div>
|
||
<div class="col c">
|
||
<h3>应对措施</h3>
|
||
<div class="col-body">
|
||
<ul>
|
||
<li><strong>重写第 1–3 封邮件</strong>使用人性化语气；以 50/50 保留对照方式发布。负责人：生命周期。截止日期：5 月 17 日。</li>
|
||
<li><strong>将每个新注册用户</strong>分配给指定人员进行一次 24 小时内的人工回复，上限为每天前 200 个账户。负责人：客户成功。截止日期：5 月 24 日。</li>
|
||
<li><strong>将 72 小时窗口</strong>作为一级指标纳入每周回顾。负责人：分析。截止日期：6 月 1 日。</li>
|
||
<li><strong>每季度对底层十分位</strong>——那些从未到达第二封邮件的同期群——进行一次拆解分析，以找到下一个杠杆。负责人：研究。截止日期：6 月 30 日。</li>
|
||
</ul>
|
||
</div>
|
||
<div class="src">试点范围：顶层十分位新注册用户</div>
|
||
</div>
|
||
</div>
|
||
<div class="pagenum">09 / 12</div>
|
||
</section>
|
||
|
||
<!-- ============== 10. 图表（留存曲线） ================ -->
|
||
<section class="slide s-chart2" data-label="10 Retention Curve" data-om-validate="false">
|
||
<div class="frame">
|
||
<div class="pane-l">
|
||
<div>
|
||
<div class="label" style="margin-bottom:18px">第 · 节 证据</div>
|
||
<h2>曲线在<br/>第三天<br/>拐弯。</h2>
|
||
</div>
|
||
<p>收到手写欢迎邮件和 24 小时内人工回复的同期群，其留存率大约是对照模板化群组的 2 倍，且差距持续九十天。</p>
|
||
<div class="legend">
|
||
<div class="li"><i style="background:var(--ink); height:2px"></i> 模板化欢迎（对照组）</div>
|
||
<div class="li"><i style="background:var(--ink); height:5px"></i> 手写欢迎</div>
|
||
<div class="li"><i style="background:var(--ink); height:8px"></i> 手写 + 人工回复</div>
|
||
</div>
|
||
</div>
|
||
<div class="pane-r">
|
||
<div class="yhead">同期群活跃比例（按天）</div>
|
||
<div class="plot">
|
||
<div class="yticks">
|
||
<span>100</span><span>75</span><span>50</span><span>25</span><span>0</span>
|
||
</div>
|
||
<div class="gline" style="top:0%"></div>
|
||
<div class="gline" style="top:25%"></div>
|
||
<div class="gline" style="top:50%"></div>
|
||
<div class="gline" style="top:75%"></div>
|
||
<svg viewBox="0 0 100 100" preserveAspectRatio="none" aria-hidden="true">
|
||
<polyline fill="none" stroke="#0a0a0a" stroke-width="0.6" stroke-linecap="round" stroke-linejoin="round" stroke-dasharray="2,1.5"
|
||
points="0,4 16,30 32,50 48,64 64,76 80,84 100,90" />
|
||
<polyline fill="none" stroke="#0a0a0a" stroke-width="1.2" stroke-linecap="round" stroke-linejoin="round"
|
||
points="0,4 16,18 32,28 48,38 64,46 80,52 100,56" />
|
||
<polyline fill="none" stroke="#0a0a0a" stroke-width="2.2" stroke-linecap="round" stroke-linejoin="round"
|
||
points="0,4 16,10 32,16 48,22 64,28 80,32 100,36" />
|
||
<circle cx="100" cy="36" r="2" fill="#E6FF3D" stroke="#0a0a0a" stroke-width="1"/>
|
||
</svg>
|
||
</div>
|
||
<div class="xticks">
|
||
<span>D0</span><span>D7</span><span>D14</span><span>D30</span><span>D45</span><span>D60</span><span>D90</span>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div class="pagenum lemon">10 / 12</div>
|
||
</section>
|
||
|
||
<!-- ============== 11. 流程示意图 ======================== -->
|
||
<section class="slide s-process2" data-label="11 Process" data-om-validate="false">
|
||
<div class="frame">
|
||
<div class="head">
|
||
<h2>从洞察<br/>到默认，<br/>只需五步。</h2>
|
||
<div class="sub">每个试点在获准升级为面向每位客户的默认体验之前，都会遵循一条端到端可重复路径。</div>
|
||
</div>
|
||
<div class="node n1">
|
||
<div class="n">01 · 框定</div>
|
||
<h3>提出假设</h3>
|
||
<p>将洞察转化为一个可在单个冲刺周期内证伪的行为假设。</p>
|
||
<svg class="arr" viewBox="0 0 32 32" fill="none" stroke="currentColor" stroke-width="2.5"><path d="M6 16 H26 M20 9 L26 16 L20 23"/></svg>
|
||
</div>
|
||
<div class="node n2">
|
||
<div class="n">02 · 设计</div>
|
||
<h3>勾勒方案</h3>
|
||
<p>能够干净地检验假设的最小端到端变更。</p>
|
||
<svg class="arr" viewBox="0 0 32 32" fill="none" stroke="currentColor" stroke-width="2.5"><path d="M6 16 H26 M20 9 L26 16 L20 23"/></svg>
|
||
</div>
|
||
<div class="node n3">
|
||
<div class="n">03 · 试点</div>
|
||
<h3>50/50 发布</h3>
|
||
<p>在一个细分市场中保留对照组。在读取结果之前保持两个周期不变。</p>
|
||
<svg class="arr" viewBox="0 0 32 32" fill="none" stroke="currentColor" stroke-width="2.5"><path d="M6 16 H26 M20 9 L26 16 L20 23"/></svg>
|
||
</div>
|
||
<div class="node n4">
|
||
<div class="n">04 · 读取</div>
|
||
<h3>做出决策</h3>
|
||
<p>仅使用预注册的指标。终止、扩大或延期——三选一，不可多选。</p>
|
||
<svg class="arr" viewBox="0 0 32 32" fill="none" stroke="currentColor" stroke-width="2.5"><path d="M6 16 H26 M20 9 L26 16 L20 23"/></svg>
|
||
</div>
|
||
<div class="node n5">
|
||
<div class="n">05 · 默认</div>
|
||
<h3>毕业升级</h3>
|
||
<p>推广至默认界面，并在同一次发布中淘汰遗留路径。</p>
|
||
<svg class="arr" viewBox="0 0 32 32" fill="none" stroke="currentColor" stroke-width="2.5"><path d="M6 16 H26 M20 9 L26 16 L20 23"/></svg>
|
||
</div>
|
||
<div class="node out">
|
||
<div class="n" style="opacity:.7">结果</div>
|
||
<h3>新默认</h3>
|
||
<p style="opacity:.85">每位客户都能感受到的变化——背后有我们能够展示的结果支撑。</p>
|
||
</div>
|
||
<div class="timeline">
|
||
<span>第 1 周 · 框定</span>
|
||
<span>第 2–3 周 · 设计</span>
|
||
<span>第 3–6 周 · 试点</span>
|
||
<span>第 7 周 · 读取</span>
|
||
<span>第 8 周 · 默认</span>
|
||
<span style="border-right:0">总计 · 8 周</span>
|
||
</div>
|
||
</div>
|
||
<div class="pagenum">11 / 12</div>
|
||
</section>
|
||
|
||
<!-- ============== 12. 对比矩阵 ====================== -->
|
||
<section class="slide s-matrix2" data-label="12 Comparison" data-om-validate="false">
|
||
<div class="frame">
|
||
<div class="head">
|
||
<h2>每个试点<br/>的价值所在。</h2>
|
||
<div class="sub">根据本周期最重要的四个杠杆进行评分。我们只会推进在至少两个杠杆上胜出的方案。</div>
|
||
</div>
|
||
<div class="table">
|
||
<div class="cell head-row">杠杆</div>
|
||
<div class="cell head-row">重写欢迎邮件</div>
|
||
<div class="cell head-row">静默升级</div>
|
||
<div class="cell head-row">收件箱即搜索</div>
|
||
|
||
<div class="cell row-label">见效时间</div>
|
||
<div class="cell"><span class="pill yes">≤ 4 周</span></div>
|
||
<div class="cell"><span class="pill part">6–8 周</span></div>
|
||
<div class="cell"><span class="pill yes">≤ 4 周</span></div>
|
||
|
||
<div class="cell row-label">构建成本</div>
|
||
<div class="cell"><span class="pill yes">低</span></div>
|
||
<div class="cell"><span class="pill part">中</span></div>
|
||
<div class="cell"><span class="pill yes">低</span></div>
|
||
|
||
<div class="cell row-label">留存率提升（模型）</div>
|
||
<div class="cell"><span class="pill yes">+19 个百分点（D90）</span></div>
|
||
<div class="cell"><span class="pill part">+7 个百分点（D90）</span></div>
|
||
<div class="cell"><span class="pill part">+5 个百分点（D90）</span></div>
|
||
|
||
<div class="cell row-label last">对高级用户的风险</div>
|
||
<div class="cell last"><span class="pill yes">无</span></div>
|
||
<div class="cell last"><span class="pill no">重大</span></div>
|
||
<div class="cell last"><span class="pill note">温和，可逆</span></div>
|
||
</div>
|
||
</div>
|
||
<div class="pagenum lemon">12 / 12</div>
|
||
</section>
|
||
|
||
<!-- ============== 9. 设计系统注释 ============== -->
|
||
|
||
</deck-stage>
|
||
|
||
</body>
|
||
</html>
|