feat(attribution): new skill — models, reconciliation, and first-party attribution (2.10.0) (#473)
Two pillars: (A) interpretation — attribution models, MTA/MMM/incrementality,
self-reported, reconciling conflicting sources, the direct/branded/dark-social
blind spots; (B) own-your-attribution — first-party runbook (identity graph,
closing the identify() gap, third-party-domain conversion stitch via metadata
passthrough + webhook merge, fail-closed anonymity guards), distilled from the
Conversion Factory + Truelist builds. Credit: identify-gap method adapted from
Tessa Kriesel's PostHog approach. Codex-reviewed twice.
Four references + 7 evals. analytics (2.0.0 -> 2.0.1) hands off attribution
modeling/reconciliation. Repo release 2.9.0 -> 2.10.0 (2.9.0 = influencer).
Rebuilt onto development after the influencer 2.9.0 release.
Co-authored-by: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
Corey Haines
804c512d76